Last updated: June 07, 2017
Information We Collect
When you use the Traffic Reach Applications, we collect the following types of information from you:
IP address-related information;
Any other information you provide us.
We may combine information received from you when using the Traffic Reach Applications with information from external sources.
We automatically collect information about how you use our Traffic Reach Applications, for example, pages you have viewed. We also collect certain technical information about your device including your Internet protocol address, geo-location information, your browser type, language and identifying information, your operating system and application version, device types, device model and manufacturer, device identifiers, and your device operating system type and version.
How Traffic Reach Uses Your Information
Traffic Reach uses your information to:
Identify you as a user in our system;
Provide, personalize, and improve the Traffic Reach Applications;
Communicate with you about your use of the Traffic Reach Applications;
Develop and expand our services to better suit the needs of Traffic Reach users;
Customize any advertising and marketing content you view;
Recommend content to you;
Fulfill your requests and respond to your inquiries;
Send newsletters, surveys, offers and promotional materials related to the Traffic Reach Applications and for other marketing purposes of Traffic Reach using your contact information;
Send administrative communications about the Traffic Reach Applications;
Conduct research and measurement activities;
Measure and analyse the demographics, interests and behavior of Traffic Reach members;
Provide aggregate, anonymized data to partners, advertisers and other third parties;
Protect, investigate, and prevent potentially fraudulent, unauthorized, or illegal activities;
Protect our rights and the rights of other users;
Comply with our legal obligations;
Using Traffic Reach Applications to Share You Own Information
The Traffic Reach Applications may allow you to connect and share your actions, comments, profile, and information publicly or with other Traffic Reach users. You may control the Personal Information shared via controls built into the Traffic Reach Applications. Please be mindful of your own privacy needs as you choose who to connect with and what to share and make public. We cannot control the privacy or security of information you choose to make public or share with others.
How Traffic Reach Discloses Your Information
Traffic Reach considers your Personal Information an essential part of our relationship with you and a key component in delivering a great service. Access to your Personal Information within Traffic Reach Applications is strictly limited to the persons for whom such information is necessary for the performance of their functions and duties. Unauthorized access to or disclosure of your Personal Information by a Traffic Reach employee is strictly prohibited and will result in appropriate disciplinary measures.
With your consent or at your direction;
With others who perform services on our behalf;
If we are required to do so by law, or to comply with a court order, judicial or other government subpoena, or warrant;
If we believe doing so is appropriate or necessary to prevent any liability, or fraudulent, abusive, or unlawful uses or to protect Traffic Reach and our Traffic Reach Applications, or any rights, property, or personal safety of Traffic Reach or others;
If we believe disclosure is necessary in an emergency situation to protect the safety of any person;
To address any breach of Traffic Reach’s User or Provider Agreement;
As a transferred business asset in the event that Traffic Reach is or may be acquired by or merged with another company or involved in any other business deal (or negotiation of a business deal) involving the sale or transfer of all or part of our business or assets; and
As a transferred business asset in the event of insolvency, bankruptcy, or receivership.
Traffic Reach may also share non-identifiable data with our partners, advertisers and other third parties, such as aggregated and anonymized information, receipt data, mobile data and cookie data.
In some cases, Personal Information of Traffic Reach users may be stored or processed outside of Canada or the United States. In such cases, we continue to protect this information with appropriate safeguards, but it may be subject to the legal jurisdiction and governmental authority of those countries.
We may retain information for the time required to fulfil the identified purposes and consistent purposes, our legitimate business purposes, and to conform to our legislative requirements. We may retain your information in aggregate or anonymized form indefinitely.
No company can fully prevent security risks, however. While we strive to protect your information, we cannot guarantee its absolute security. You should also take special care I deciding what information you share through the Traffic Reach Applications.
By installing, accessing or using the Traffic Reach Applications on any device including uploading or downloading any materials or content, you agree to be bound by the Policy and you consent to your Personal Information being collected, used, retained and disclosed as described above. Your consent can be withdrawn at any time, subject to legal and contractual restrictions and reasonable notice. Please note that if you choose to withdraw your consent, Traffic Reach may not be able to provide you with certain services.
Some application platforms may also allow you to opt out of installing certain features of the Traffic Reach Application, which may allow for automatic collection of certain data. You do not have to use any of the Traffic Reach mobile application features unless you choose to, however, opting out of any or all features may affect the application’s ability to operate properly.
When you use Traffic Reach Applications, we may permit third party online advertising networks to collect information about your use of our website or mobile application over time so that they may play or display advertisements that may be relevant to your interests. Typically, the shared information is provided through cookies or similar tracking technologies. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies from Traffic Reach or from third parties. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs and Web beacons and related technologies, you may wish to visit http://www.allaboutcookies.org and/or the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org). Depending on your mobile device, you may not be able to control tracking technologies through settings.
Access to and Corrections of Your Information
You have the right to know what information Traffic Reach has about you and to correct any inaccuracies. Please direct any such requests by email to privacy@Traffic Reach.com, or by one of the other means listed below under the heading “Traffic Reach Contact Information”.
We will not knowingly collect information from users under the age of 13. If we discover that we have collected information from a user under the age of 13, we will delete such information.
Traffic Reach Contact Information